From 24 to 27 August 2026, our team travelled across Kelantan for an exciting four-day roadshow, bringing the Colatta range closer to our customers through live product demonstrations, tastings, and hands-on sharing.
Led by Chef Din, the roadshow made four stops across the state — Sweet Berry, IJ Walk In, Citarasa, and U&Me — showcasing how Colatta products can be transformed into attractive and delicious creations for bakery and food businesses.
Four Days, Four Stops Across Kelantan
Our journey began on 24 August at Sweet Berry, followed by IJ Walk In on 25 August. We continued to Citarasa on 26 August, before completing our Kelantan roadshow at U&Me on 27 August.
At every stop, customers had the opportunity to get a closer look at the Colatta product range, discover different applications, and experience the products beyond what they normally see on the shelf.
It was also a valuable opportunity for our team to meet customers face-to-face, exchange ideas, and better understand their needs.
Discovering the Possibilities of Colatta
The main highlight throughout the roadshow was the versatility of the Colatta range.
Through a selection of colourful and creative baked treats, customers could see how different Colatta products can be used to create a variety of flavours, finishes, decorations, and presentations.
Instead of simply introducing the products, we wanted customers to experience what they could actually do with Colatta — and, of course, taste the results for themselves!
Live Demonstration with Chef Din
Bringing everything together was Chef Din, who conducted the live demonstrations throughout the four-day roadshow.
During each session, Chef Din shared practical product applications and demonstrated how Colatta products can be incorporated into bakery creations. His demonstrations gave customers useful ideas that could potentially be adapted for their own businesses and menus.
The sessions also created a more interactive environment where customers could ask questions, exchange ideas, and learn directly from the demonstration.
Bringing Product Knowledge Closer to Our Customers
For us, a roadshow is more than putting products on display.
It is an opportunity to bring product knowledge, practical applications, and new ideas directly to our customers. By demonstrating the Colatta range in a real working environment, customers could better understand the possibilities behind each product and how they might use them in their own creations.
A big thank you to Sweet Berry, IJ Walk In, Citarasa, and U&Me for welcoming us throughout our Kelantan journey, as well as everyone who stopped by, tasted the creations, and joined the demonstrations.
Special thanks to Chef Din for leading the demonstrations and bringing the Colatta range to life at every stop.
Four days, four locations, and plenty of delicious Colatta creations — that’s a wrap for our Kelantan Roadshow!
For your photos, I’d make the third image — the close-up showing the Colatta Glaze and Chocobitz together with the finished creations — the key product photo. The group shots are better used to tell the roadshow story, while that close-up immediately communicates what the article is actually promoting.
